WebPR: Public Relations Have Gone Online
As more and more business is conducted on the Internet, it is no surprise that public relations has made its way online. The beauty of WebPR is that the Internet is such a flexible medium, so the opportunities are endless - and just need to be harnessed properly.
WebPR can be a daunting prospect for those not too familiar with it. Our extensive experience with WebPR means we can help you find the best way of approaching online PR for your particular business.
WebPR Tactics
Online Press Releases
Internet press releases must drive traffic to your site. To achieve this, press releases need to be optimised for the appropriate key phrases. We can increase your search engine rankings by concentrating on the various link-building strategies that press releases and articles offer. The link posted at the end of a press release or feature article is a great source of driving targeted traffic to your website.
Blogging
Keeping an updated blog on your site is an ideal way of communicate online in a uniquely personalised manner. Blogging is big business and companies are constantly finding innovative ways to attract readers. A successful blog stimulates feedback and interactivity through blog commenting, and will become a regular destination for people interested in the industry you are in, thereby creating an interest in your business in particular. New posts also mean fresh content; fresh content encourages spiders to visit the site more often which will reflect in the SERPs.
Online Article Syndication
Writing articles on topics that are relevant to your business and submitting them to free content syndication sites is a great way to effectively promote your website. Quirk's online writers deliver 'value content' which means it attracts links naturally. Each month we come up with a specific angle, exclusive to your business and designed to attract interest. We also ensure that the online campaign flows naturally with your business's offline campaign.
Contact us for an effective WebPR strategy that will get everyone talking.
Services
Subscribe
Subscribe to our fortnightly newsletter which is packed with interesting eMarketing news, views and other quirky titbits.
Blog
Poker Stars - the Econsultancy Poker Tournament
by Nic Ray
Last night the intrepid UK QuirkStars played in the inaugural Econsultancy poker tournament, appropriately named The Digital Nuts. ......
Five Tips to Help You Better Manage Stakeholder Relationships
by Lyndi Lawson
Every company has stakeholders. These stakeholders need certain information to be able to support your organisation and buy in to its culture and processes. This is true whether we are discussing the employees of the corner tearoom you sneak to, to...
Site of Note - Infinite Oz
by Tim Withers
Disclaimer: As much as I admire the site below, it is in no way optimised for search. You can read more about Flash SEO here. I’ve been a fan of the Wizard of Oz ever since I first read the book as a child, but never a fan of the Tin Man. Nothing’s ...
And Then There Was Salsa
by Dianne Shelton
Brands need to go beyond what is expected in order to get noticed and be remembered by their consumers. This is exactly what Tostitos did with their advert "And There Was Salsa". Tostitos recently teamed up with online video sharing site Vimeo to...
Kellogg's Corn Pops Popumentary
by Mari Basson
So, this ad hasn’t gone completely viral yet, but the big kid in me sure hope it does. The ad was created by Leo Burnett and takes a fresh look at the playful world behind Kellogg’s Pops – a land filled with populamb herds, lurking chopperdiles and...
For a full look at Quirk visit www.quirk.biz