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Online Reputation Management

In this day and age anyone can say anything about your company or your brand - and get away with it. This is particularly true of online media, where the public has an exceptionally strong voice. The real danger lies in the speed with which opinions that are of interest to the general public can spread and go viral.

This ease with which information is distributed has the power to make or break your brand, and without a management strategy, it is likely to be the latter.

With this in mind, it is easy to see why Online Reputation Management (ORM) is so integral to any company with a brand to protect.

The Steps of ORM

In simple terms, there are three basic elements to Online Reputation Management:

• Step 1: Listening to your consumers. This is, in many ways, the foundation of ORM, because the success of the subsequent steps hinges on it.
• Step 2: Trying to understand what they are saying about your brand and why.
• Step 3: Setting up lines of communication with your clients, finding an effective means of interacting with them, and developing a strategy to manage and respond to online attacks on your company, staff or brand.

Interaction is key - it is the best method of neutralising the impact of online negativity, and indeed, may offer opportunities for your company to turn the situation around and use it to your advantage.
However, without the right know-how and tools, your online reputation becomes almost impossible to monitor and manage.
Enter BrandsEye.

BrandsEye: Quirk's Online Reputation Management Tool

BrandsEye, Quirk's latest software development offering, provides your company with the tools you'll need to monitor and manage your brand's online reputation.
Utilising advanced technology and drawing on the inimitable intelligence and subjectivity of human judgment, BrandsEye allows you to stay in touch with what is being said about your company online, acting as an early warning system to ensure that you can respond instantly to any negative publicity around your brand.

• BrandsEye scours every corner of the Web to find relevant mentions of your brand in real-time.
• Customisable filters eliminate duplicate mentions.
• The user can then tag the mentions across a number of criteria, allocating a score that indicates the urgency with which they require response.
• The BrandsEye software uses this multifaceted impression of your brand's reputation and plugs it into a statistical algorithm that generates a quantifiable Reputation Score that can be compared to that of your competitors and monitored over time.
• BrandsEye will also present you with many opportunities for future eMarketing initiatives.

So, not only does this innovative piece of software protect your brand's reputation online but it will also present you with information that will allow you to harness the power of the Internet to its full potential.

For more information about BrandsEye, visit www.BrandsEye.com or contact us to learn why Online Reputation Management software is essential for any business.

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