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eMarketing 101: Internet Marketing Training

Between all the QuirkStars, our knowledge of Internet marketing is almost unmatched. So we decided to share what we know with you in eMarketing 101, indispensable Internet marketing training in just 15 easy to digest chapters that will help you to understand what the industry is all about.

eMarketing 101 - The Chapters

• Chapter 1. What is eMarketing and how is it better than traditional marketing?
  A look at how eMarketing differs from traditional marketing and why so many businesses are focusing a lot more time and spend on this dynamic form of marketing.
  
• Chapter 2. The Arrows in the eMarketer's quiver
  In this, the second chapter in our 15-part eMarketing 101 series, we'll be looking at the weapons in the eMarketer's arsenal. In the battle for customers, higher ROI for advertising spend and ultimately, bigger profits are the target.
  
• Chapter 3. Blogging - Everyone else is doing it, so why can't I?
  In this, the third chapter in our 15-part eMarketing 101 series, we'll be looking at the most common form of Social Media... Blogging.
  
• Chapter 4. A focus on natural search (beginner's guide to SEO)
  Search Engine Optimisation is the key to harnessing the power of Natural Search. This chapter, will equip you with all the basics and provide you with a solid platform from which to launch yourself into the exciting world of SEO
  
• Chapter 5. A Case Study - SEO in action
  It's time for Chapter 5 and we're looking to cement what we learned in Chapter 4 by taking a look at SEO in action. The case study looks at how we used SEO to grow traffic; we look at what was implemented and the results that were achieved.
  
• Chapter 6. PPC - you gets what you pays for
  Pay Per Click is one of the most highly targeted and cost effective of the arrows in the eMarketer's quiver. Chapter 6 - PPC (You gets what you pays for) will equip you with a solid grasp of the basics.
  
• Chapter 7. A Case Study - PPC to the rescue
  Once you've read about how PPC helped to increase one of South Africa's major hotel group's conversion rate by 125%, the benefits discussed in Chapter 6 will become very clear.
  
• Chapter 8. Email Marketing - No not spam
  Email Marketing is not directly translated as spam. A well developed email campaign is one of the most cost effective and efficient ways of driving traffic to your site.
  
• Chapter9. Affiliate Marketing - because we all need friends
  Referral marketing gets a face lift! Chapter 9 of eMarketing 101 provides you with everything you need to know about starting or joining an affiliate program.
  
• Chapter 10. WebPR and ORM - blah blah blah conversations
  Are you listening to the conversations taking place online? You're not? Online Reputation Management and WebPR are essential if you're going to succeed online in the age of Consumer Generated Media.
  
• Chapter 11. A Case Study - ORM: Keeping Your Ears to the Ground
  In Chapter 10 we looked at how WebPR and Online Reputation Management can work to your advantage. Now we'll take a look at what ORM revealed about four prominent banks.
  
• Chapter 12. Viral Marketing - linkerbation is a normal, natural thing. Perfectly natural
  Chapter 12 is your introduction to the world of Viral Marketing. This eMarketing tactic takes your message and powerfully and quickly spreads it across the Internet, just like the age-old concept of "word-of-mouth", but in an electronic context.
  
• Chapter 13. Online Advertising - Throwing a Banner into the Works
  In the previous chapter, we introduced you to Viral Marketing and the power of online word-of-mouth. In this, the 13th Chapter in our series, we look at Online Advertising, how it works and what it can do for you.
  
• Chapter 14. Conversion Optimisation - Are You Closing the Deal?
  In this, the 14th chapter discussing eMarketing tactics in our 101 series, we take you through the delicate art of Conversion Optimisation.
  
• Chapter 15. A Case Study - 2010 : Can the SA Tourism Industry Meet Online Expectations
  The last chapter in our eMarketing 101 series will take a look at the online tourism industry in South Africa in the lead up to the soccer World Cup.
  

Other Resources That May Be Useful For Internet Marketing Training:

• ClickTracks
• Useful Links
• MyQuirk
• Newsletter Archive
• Viral Vault
• eMarketing Glossary

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